Imagine Dala is a space for interpretation. We aim to talk to like-minded denim wearers, people for whom lifestyle is more important than trends; consumers who value diversity, inclusion, and sustainability.  


  Vicki King, the photographer from Collection 001: “I could sense straight away from seeing the garments and the vision of the brand that Dala are led by an intelligent sense of form, colour and texture and how all those elements can work in harmony with both the body and through image making. These are things I am always keen to explore in my own work, so I felt a strong connection to their creative direction.”


Collection 001 was supported by-

Photographer- Vicki King

Styling & Creative Direction- Alexandra Bickerdike

Casting- Abi Corbett

HMU- Claire Urquhart